Purposeful Innovation

At Winnebago Industries, purposeful innovation is about more than just pushing boundaries or creating the latest trend; it's about solving real-world problems with creativity and foresight. We strive to innovate with intention, focusing on solutions that make a meaningful impact on our customers' lives as they work, travel, live and play.

Every idea we pursue is rooted in a commitment to creating unparalleled experiences for our customers and unlocking new growth for our family of premium brands.

Winnebago Industries Advanced Technology Group

Winnebago Industries Advanced Technology Group (ATG) was established in 2019 to improve the company’s ability to identify, evaluate and deploy industry-changing products and services within each of its brands across four key technology areas – alternative energy management, data & connectivity, material science, and autonomy. Over the next five years, ATG will support the design of a new generation of RV and marine products that will drive a step change in customer experience, a golden thread of the organization.

In November 2022, Winnebago Industries announced the development of a new facility and expanded resources dedicated to innovating next-generation technologies for the recreational vehicle and marine industries. The Winnebago Industries Advanced Technology Innovation Center will focus on incubating and prototyping new technology applications across a wide range of technical and product-feature categories, including alternative energy management and autonomy.

Innovation at Winnebago Industries

Evolution of the Winnebago eRV2

Winnebago unveiled the eRV2, a new all-electric, zero-emission RV prototype at the 2023 Florida RV SuperShow, showcasing a variety of environmental and user-friendly features. The vehicle emphasizes the modern user experience through its comfortable and multifunctional design.

The sustainability-conscious design of the eRV2 reduces environmental impacts through the use of recycled, biodegradable and renewable plant-based materials. This model employs broad color-spectrum lighting that ranges from white to red to decrease light pollution. Users can also utilize electrical and energy management systems inside of the RV or through a mobile app to decrease emissions

Lithionics Battery Joins the team

In May 2023, Winnebago Industries acquired Lithionics Battery, a premier lithium-ion battery solutions provider that delivers “house power” to support internal electrical features and appliances in outdoor products. This acquisition creates new opportunities to add energy efficient solutions to our RV and marine products and allow customers to have a more immersive, off-the-grid experience.

Barletta Boats Industry First

Barletta Pontoon Boats, was recently recognized with the 2024 Discover Boating® Minneapolis Boat Show® Innovation Award by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) for its center-mounted twin-engine pontoon boat, an industry-first and significant innovation in the marine industry.

By moving the engines to the center of the transom, Barletta Boats achieves significant performance and functionality improvements, including providing an unparalleled smooth and powerful ride, while creating a safe and usable space at the stern of the boat. The functional aft deck includes two pet-friendly, wide-step boarding ladders, providing a safer and more accessible path for entering and exiting the water. This is the third Innovation Award in the pontoon category for Barletta since its founding six years ago.

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The future of boating is here: Chris-Craft All Electric Concept Boat

Our Advanced Technology Group partnered with the Chris-Craft team to unveil a zero emission, all-electric concept boat—Launch 25 GTe—at the 2023 Miami International Boat Show. This model relies on an electric motor and batteries instead of traditional fuel and engine systems, which eliminates emission and noise pollution. With a battery capacity of 133 kWh, the electric concept boat can achieve a top speed of 50 mph with an estimated run time of approximately two hours.

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Patent Recognition Program

Innovation is key to our success and is one of the golden threads that differentiates us from our competitors. This program seeks to maximize the competitive and commercial value of our intellectual property and capitalize on the time and effort invested by team members in developing patentable inventions.

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