Winnebago Industries Website Privacy Policy

If applicable, please review:

We are committed to protecting the privacy of our website visitors, app users, and other consumers with whom we interact. This Privacy Policy (“Policy”) provides details about how Winnebago Industries, Inc. and our affiliates (“Winnebago Industries,” “we,” “us,” or “our”) collect, use, and disclose personal information we collect through our websites, apps, and other online and offline services we provide (collectively, the “Services”), including www.winnebago.com, https://www.chriscraft.com/, https://www.granddesignrv.com/, https://www.newmarcorp.com/, https://www.barlettapontoonboats.com/, https://lithionicsbattery.com/, and other websites and apps provided by Winnebago Industries on which the Privacy Policy is posted. Please read this Policy carefully before you use the Services or submit information to us.

Residents of some U.S. states have certain rights with respect to the collection, processing, and disclosure of their personal information. For more information, please see our U.S. State Supplemental Privacy Notice.

I. Personal Information Collected

We may collect two types of personal information from consumers: (1) information provided by consumers when they interact with us; and (2) information passively collected from consumers when they use our Services.

Information Provided by Consumers. We may collect personal information consumers voluntarily provide to us, such as when a consumer contracts us via our Services, participates in warranty programs, sends us an email, interacts with our social media account, or otherwise interacts with us. We may collect the following categories of personal information in this manner:
- Contact details, such as name, email address, postal address, and telephone number
- Commercial information, such as products or services purchased, obtained, or considered
- Financial information, such as credit card number
- Audio/electronic recordings, such as recordings of customer service calls
- Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes
Information Passively Collected from Consumers. We may collect personal information passively through our Services, such as via cookies and other tracking technologies, such as web beacons and pixels. This information may include:
- Identifiers, such as internet protocol address, browser type, browser version, and other unique identifiers
- Commercial information, such as products or services purchased, obtained, or considered
- Geolocation data, such as device location
- Internet or other network information, such as the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, and the content and advertisements you have accessed or seen
- Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes

Cookies and Tracking Technologies

Cookies. A “cookie” is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. We may use cookies and other technologies, including device identifiers, to collect information and support certain features of our Services. For example, we may use these technologies to:

Help our Services function properly
Collect information about the ways consumers use our Services - which pages they visit, which links they use, and how long they stay on each page
Support the features and functionality of our Services - for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits
Personalize your experience when you use our Services
Improve our marketing efforts, including through use of targeted advertising

Depending on your Internet browser, you may be able to change your settings to block and/or erase cookies from your device. You can check your browser instructions to learn more about these functions. Please note that if you block or reject cookies and similar technologies on our Services, functionality of the Services may be limited.

Web Beacons and Pixels. We may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”), and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Services. This allows us, for example, to monitor the traffic patterns of visitors from one page within our Services to another, to deliver or communicate with cookies, to understand whether you have come to our Services from an online advertisement displayed on a third-party website, to improve Services performance, to serve targeted advertisements to you and others like you, and to measure the success of marketing campaigns.

If you would like to opt-out of having interest-based information collected by certain entities during your visits to our Services or other websites, please visit http://www.aboutads.info/choices/. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on our Services do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies.

II. Purpose for Processing Personal Information

We may collect, process, and disclose the personal information we collect about consumers to:

Provide you with the products, services, and other information that you request
Provide you with effective customer service
Provide you with a personalized experience when you use our Services
Contact you with information and notices related to your use of our Services
Invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us)
Advertise and promote our products and services, including by contacting consumers regarding products, services, and topics that may be of interest to them;
Analyze and better understand consumers’ needs, preferences, and interests
Improve the content, functionality, and usability of the Services
Improve our product and service offerings
Improve our marketing and promotional efforts
Comply with our legal and regulatory obligations, and enforce our rights and policies
For security, credit or fraud prevention purposes
For any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us

We may also aggregate and/or anonymize personal information and analyze those data for statistical or any other purposes permitted by law.

III. Disclosure of Personal Information

We may disclose the personal information we collect in the following situations:

To service providers who process personal Information on our behalf, including Service Providers who provide data hosting, information technology support, email hosting, marketing and analytics services, and other services for the operation of our business. We impose contractual limitations on our service providers’ use of personal information they collect in conjunction with providing services to us.
To third party marketing and advertising and analytics companies and social media platforms who may process personal information for their own purposes.
To other third parties with your consent.
To other third parties to protect our rights, defend or pursue a legal claim, or investigate or prosecute illegal activities.
To government or judicial authorities to comply with a subpoena, court order, governmental inquiry, legal process, legal obligation, or to protect the rights, property, or safety of other users or the public.
To a successor entity or purchaser upon a merger, consolidation, or other corporate reorganization in which we participate, a sale of all or a portion of our assets, or pursuant to a financing arrangement. In this situation, we will seek assurances that the successor entity or purchaser will process personal information collected by us in accordance with this Policy.

We may provide functionality on our Services that allows you to automatically post information to a third-party social media platform (such as Facebook and Twitter). If you choose to take advantage of this functionality, people with access to your profile on the third-party platform will be able to see your post. Thus, you should have no expectation of privacy in those actions. Further, if you choose to link your profile on our Services with an account on a third-party social media platform, we may share the information in your profile with that third-party platform. We may also use third-party social media platforms to offer you interest-based ads. To offer such ads, we may convert your email address into a unique value which can be matched by our partner company with a user on their platform. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve.

We may also disclose aggregated and/or anonymized data to any other entities to the extent permitted by law.

IV. Security

We implement reasonable security measures to promote the confidentiality, integrity, and availability of personal information in our possession or control. Such measures are designed to protect your personal information from loss, unauthorized access, disclosure, alteration, or destruction. However, while the security of your personal information is of the utmost importance to us, we cannot fully guarantee the security of any information you choose to disclose online. Any information you choose to disclose to us is done at your own risk. If you create an account on our Services, it is your responsibility to protect your login credentials from unauthorized access or use.

V. Children’s Privacy

Our Website is not intended for or directed towards children. Further, for compliance with the Children’s Online Privacy Protection Act of 1998, we do not knowingly collect information from or about children thirteen (13) years of age or younger. If you are a parent or guardian and believe we have collected personal information about your child in error, please contact us immediately at dataprivacy@winnebagoind.com so that we can make reasonable efforts to promptly remove all personal information relating to the child from our systems.

VI. Third Party Links on Our Services

Our Services may contain links to websites and apps owned by other entities. If you decide to use these links, you will leave our Services. We are not responsible for the privacy practices or the content of such third parties, and we make no representations or endorsements about them. If you decide to leave our Services to access third party links, it will be at your own risk, and you should be aware that this Privacy Policy will no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any other third party when you navigate away from our Services.

VII. Your Choices

You can access, update, correct, or delete personal information by emailing us at dataprivacy@winnebagoind.com or calling us at 641-585-6939. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identity.

If you would like to unsubscribe from any of our electronic newsletters or promotional emails, please follow the instructions contained in the promotional email or newsletter, or send an email to dataprivacy@winnebagoind.com and include the word “unsubscribe” in the subject line.

VIII. Contact Us

If you have any questions or concerns regarding this Policy or our information practices, or if you require access to this Policy in an alternative format due to a disability, please contact us at dataprivacy@winnebagoind.com or 641-585-6939.

We may update this Privacy Policy from time to time. When we do so, we will post the updated version of our Privacy Policy here.

Last Updated: February 14, 2025.

Winnebago Industries U.S. State Supplemental Privacy Notice

This U.S. State Supplemental Notice (the “Supplemental Notice”) provides additional information for residents of U.S. states with comprehensive privacy legislation that requires provision of a privacy notice, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (collectively, the “U.S. Privacy Laws”).

Some portions of this Supplemental Notice only apply to consumers who reside in particular U.S. states. In those instances, we have indicated that such language applies only to those residents.

Please note that this Supplemental Notice does not apply to individuals with whom we interact in an employment-related context or a business context. For our disclosures applicable to California residents with whom we interact in those contexts, please see our Employee/Applicant Privacy Notice and our Business Contact Privacy Notice.

A. Definitions

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or household. Personal information includes “personal data” (or equivalent terms) as that term is defined by U.S. Privacy Laws.
“Sell,” “Sale,” or “Sold” means renting, releasing, or transferring an individual’s Personal Information to a Third Party for money or other valuable consideration.
“Share,” “Shared,” or “Sharing” means transferring an individual’s Personal Information to a Third Party for cross-context behavioral advertising or targeted advertising purposes, whether or not for money or other valuable consideration.
“Third Party” means any non-affiliated person that is not a Service Provider.
“Service Provider” means a service provider, contractor, or processor which collects, stores, or otherwise handles data for us and is bound by contractual obligations to use your Personal Information only as directed by us.

Other terms used herein that are defined terms under U.S. Privacy Laws shall have the meanings afforded to them by the U.S. Privacy Laws, whether or not capitalized, unless the context indicates otherwise. As there are some variations between such definitions across the U.S. Privacy Laws, the definitions applicable to you are those provided in the statute for the U.S. state in which you are a consumer. For example, if you are a California consumer, terms used in this Supplemental Notice that are defined terms in the California Consumer Privacy Act (“CCPA”) shall have the meanings afforded to them in the CCPA as this Supplemental Notice applies to you.

B. Overview of Personal Information Processing

1. Collection of Personal Information. We may collect, and in the past twelve months may have collected, the following categories of personal information:

Contact details, such as name, email address, postal address, and telephone number
Identifiers, such as internet protocol address, browser type, browser version, and other unique identifiers
Commercial information, such as products or services purchased, obtained, or considered
Financial information, such as credit card number
Audio/electronic recordings, such as recordings of customer service calls
Geolocation data, such as device location
Internet or other network information, such as the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, and the content and advertisements you have accessed or seen
Inferences drawn from any of the information listed above to create a profile about you

We do not collect sensitive personal information, as defined by the CCPA, or use sensitive personal information for purposes not permitted by the CCPA.

Children’s Personal Information. We generally do not knowingly collect or process Personal Information of children under 13 years of age. If and when we do so, we will comply with the Children’s Online Privacy Protection Act (“COPPA”). For more information, please see our Privacy Policy.

2. Sources of Personal Information. We may collect these categories of Personal Information directly from consumers, from cookies and other tracking technologies (such as web beacons and pixels), from our Service Providers and third parties when they disclose Personal Information to us, and from public data bases and social media.

3. Purpose for Collection, Processing, and Disclosure of Personal Information. We may collect, process, and disclose the categories of Personal Information listed in Section B(1) to:

Provide you with the products, services, and other information that you request
Provide you with effective customer service
Provide you with a personalized experience when you use our Services
Contact you with information and notices related to your use of our Services
Invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us)
Advertise and promote our products and services, including by contacting consumers regarding products, services, and topics that may be of interest to them;
Analyze and better understand consumers’ needs, preferences, and interests
Improve the content, functionality, and usability of the Services
Improve our product and service offerings
Improve our marketing and promotional efforts
Comply with our legal and regulatory obligations, and enforce our rights and policies
For security, credit or fraud prevention purposes
For any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us

We may also aggregate and/or anonymize personal information and analyze those data for statistical or any other purposes permitted by law.

4. Disclosure, Sale, and Sharing of Personal Information. We may disclose, and in the past twelve months may have disclosed, the categories of Personal Information as described in the table below to:

To service providers who process personal Information on our behalf, including Service Providers who provide data hosting, information technology support, email hosting, marketing and analytics services, and other services for the operation of our business. We impose contractual limitations on our service providers’ use of personal information they collect in conjunction with providing services to us
To third party marketing and advertising and analytics companies and social media platforms who may process personal information for their own purposes
To other third parties with your consent
To other third parties to protect our rights, defend or pursue a legal claim, or investigate or prosecute illegal activities
To government or judicial authorities to comply with a subpoena, court order, governmental inquiry, legal process, legal obligation, or to protect the rights, property, or safety of other users or the public
To a successor entity or purchaser upon a merger, consolidation, or other corporate reorganization in which we participate, a sale of all or a portion of our assets, or pursuant to a financing arrangement. In this situation, we will seek assurances that the successor entity or purchaser will process personal information collected by us in accordance with this Supplemental Notice

We may also disclose aggregated and/or anonymized data to any other entities to the extent permitted by law.

We may Sell, Share, and process for targeted advertising, and in the past twelve months may have Sold, Shared, and processed for targeted advertising, Personal Information as described in the table below in order to analyze and better understand consumers’ needs, preferences, and interests; advertise and promote our products and services, including by contacting consumers regarding products, services, and topics that may be of interest to them; improve the content, functionality, and usability of the Services; improve our product and service offerings; and improve our marketing and promotional efforts. Residents of states with U.S. Privacy laws have the right to opt-out of the Sale and Sharing and processing of targeted advertising of their Personal Information and can do so by contacting our Privacy Office at dataprivacy@winnebagoind.com or 952-829-8600.

We do not have actual knowledge that we Sell or Share Personal Information of California Consumers under 16 years of age.

Category of Personal Information	Categories of Non-Affiliated Persons to Whom We Have Disclosed or May Disclose This Category of Information for a Business Purpose	Categories of Third parties with Whom This Category of Personal Information is or may be Sold and/or Shared/processed for targeted advertising
Contact details	Affiliates, Authorized Dealers, and Service Providers Third Parties at your direction Successors-in-interest as a result of business transfer for assignment Government or judicial authorities	Advertising networks Internet service providers Data analytics providers Social networks Data brokers
Identifiers	Affiliates, Authorized Dealers, and Service Providers Third Parties at your direction Successors-in-interest as a result of business transfer for assignment Government or judicial authorities	Advertising networks Internet service providers Data analytics providers Social networks Data brokers
Commercial information
Financial information
Audio/electronic records	Affiliates, Authorized Dealers, and Service Providers Third Parties at your direction Successors-in-interest as a result of business transfer for assignment Government or judicial authorities
Geolocation data
Internet/Network information
Inferences		Advertising networks Internet service providers Data analytics providers Social networks Data brokers

5. Retention of Personal Information. We may retain each category of Personal Information listed in Section B(1) for the time needed to fulfill our legitimate and lawful business purposes and comply with applicable regulations.

C. Do Not Track & Opt-Out Preference Signals

We recognize opt-out preference signals that we are required to recognize for compliance with applicable law. Where required by U.S. Privacy Laws, we treat such opt-out preference signals as a valid request to opt-out of sale, sharing, and processing for purposes of targeted advertising, as applicable, for the browser or device through which the signal is sent and any consumer profile we have associated with that browser or device, including pseudonymous profiles. Further, if we know the identity of the consumer from the opt-out preference signal, we will also treat the opt-out preference signal as a valid request to opt out of sale and sharing for such consumer. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit.

D. Your Rights & Choices

Residents who reside in states with U.S. Privacy Laws have the following rights regarding our collection and use of the Personal Information, subject to certain exceptions. Please read this section carefully as some rights vary by state.

Right to Know: You have the right to know the following details about our privacy practices at or before the point of collection. We have provided such information in this Supplemental Notice. You may also request that we provide you with information about the following aspects of how we have handled your Personal Information specifically in the 12 months preceding your request: (1) the categories of Personal Information we have collected about you; (2) the categories of sources from which we collected such Personal Information; (3) the business or commercial purpose for collecting, Selling, or Sharing Personal Information about you; (4) the categories of Personal Information about you that we disclosed and the categories of Third Parties to whom we disclosed such Personal Information; (5) the categories of Personal Information about you that we sold, shared, or used for targeted advertising purposes, and the categories of Third Parties with whom we sold or shared such Personal Information; (6) if we collect Sensitive Personal Information, the categories of Sensitive Personal Information to be collected, the purposes for which it is collected or used, and whether that information is Sold or Shared; and (7) the length of time we intend to retain each category of Personal Information, or if that is not possible, the criteria used to determine that period.
Right to Deletion: You may request that we delete any Personal Information about you that we collected from you.
Right to Correction: You may request that we correct any inaccurate Personal Information we maintain about you. Please note this right does not apply to Iowa and Utah residents.
Right to Access Specific Pieces of Personal Information and Data Portability: You may ask to obtain the specific pieces of Personal Information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Information to another entity without hindrance. You may not exercise this right more than two times in a calendar year.
Right to Opt-Out of Sale: You have the right to opt out of the Sale of your Personal Information.
Right to Opt-Out of the Sharing of Your Personal Information or the Use of Your Personal Information for Targeted Advertising: You have the right to opt-out of the Sharing of your Personal Information or our use of your personal Information for targeted advertising purposes.
Right to Opt-Out of Profiling: You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (which means a decision that results in the provision or denial of financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, health-care services, or access to essential goods or services). Please note, however, that we do not use Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects.
Right to Limit use of Sensitive Personal Information: California residents have the right to limit the use of or disclosure of your Personal Information by us to the purposes permitted by the CCPA. We do not collect sensitive personal information, as defined by the CCPA, or use sensitive personal information for purposes not permitted by the CCPA.

E. Exercising Your Rights

To exercise your data subject rights, contact our Privacy Office at dataprivacy@winnebagoind.com or 952-829-8600. Authorized agents may also submit requests via these methods, where permitted by U.S. Privacy Laws.

We will not discriminate against you for exercising your data subject rights. For example, we will not deny services to you or provide a different level of quality of services to you as a result of you exercising your data subject rights.

F. Verification of Data Subject Requests & Appeals

As permitted or required by U.S. Privacy Laws, we may ask you to provide information that will enable us to verify your identity in order to comply with your data subject request. In particular, when a consumer authorizes an agent to make a request to submit the request, or we may require the consumer to verify their own identity to us or confirm with us that they provided the agent with permission to submit the request. In some instances, we may decline to honor your request if an exemption applies under applicable privacy laws. We will respond to your request consistent with U.S. Privacy Laws.

To appeal our decision on your data subject requests, you may contact us at dataprivacy@winnebagoind.com. Please enclose a copy of or otherwise specifically reference our decision on your data subject request, so that we may adequately address your appeal. We will respond to your appeal in accordance with applicable law.

G. Other Disclosures for California Consumers

California Residents Under Age 18. If you are a resident of California under the age of 18 and a registered user of our Services, you may ask us to remove content or data that you have not posted to the Services by writing to dataprivacy@winnebagoind.com. Please note that your request does not ensure complete or comprehensive removal of the contest or data, as, or example, some of your content or data may have been reposted by another user.
Disclosure About Direct Marketing for California Residents. California Civil Code §1798.83 permits California residents to annually request certain information regarding our disclosure of personal information to other entities for their direct marketing purposes in the preceding calendar year. To make such a request, please send an email to dataprivacy@winnebagoind.com with the subject “Shine the Light Request.”
Financial Incentives for California Residents. We do not provide financial incentives to California consumers who allow us to collect, retain, sell, or share their personal information. We will describe such programs to you if and when we offer them to you.

H. Disclosures for Nevada Consumers

We sell “Covered Information” as defined under Nevada law, but we generally do not disclose or share “Personal Information” as defined under Nevada law for commercial purposes. Under Nevada law, you have the right to direct us not to sell your Covered Information to third parties, as defined under Nevada law. To exercise this right, if applicable, you or your authorized representative may contact us at dataprivacy@winnebagoind.com or call us at 952-829-8600.

I. Contact Us

We may update this Supplemental Privacy Notice from time to time. When we do so, we will post the updated version of our Supplemental Privacy Notice here.

This Supplement Privacy Notice was last updated: February 14, 2025.